Building Public Relations and Marketing Strategies About The Moyer Group Martha Moyer The Scottsdale-based Moyer Group Public Relations was founded by Martha Moyer, a 27-year veteran of the news and public relations fields. She began her career as a television news anchor and reporter in Minnesota, followed by 15 years with the formerly Phoenix-based Del Webb Corporation, then the nation's leading developer of lifestyle communities.   At Del Webb, Martha was directly involved in generating local and national media relations, developing community relations initiatives, managing public issues, producing award-winning videos, and executing large-scale events including community openings, VIP soirees and sales-awards celebrations. The media and corporate public relations experiences provided the perfect foundation to launch her own public relations practice in 2001. The Moyer Group Public Relations offers public relations strategy, media relations, issues management, community outreach and special event creation.  The practice specializes in real estate-related clients and also works with a variety of other business niches.   It is critical that you properly position your company amongst your key stakeholders which may include your investors, trade partners, clients, buyers, sellers, media and employees. Remember, if you don't control the relationship and messaging with these important constituencies, someone else will.    Be thoughtful. Be creative. Be smart. Be first.   Media Relations 101 1. Identify real news within your organization. 2. Be first in identifying an interesting industry trend. 3. Develop a targeted media list. 4. Get to know the reporters covering your industry. 5. Be forthright. 6. Be available. 7. Never, ever lie. 8. Pro-actively pitch the good news and be available to comment on the bad.     Community Relations 101 1. Identify your key stakeholders. 2. Understand what is important to them. 3. Focus your community outreach and chartiable giving around things meaningful to your key stakeholders. 4. Be involved in your community and industry. 5. Be a leader. 6. Communicate regularly with your key stakeholders. 7. Be accessible. 8. Extend yourself to those in need.     Issues Management 101 1. Identify potential issues when they're small and solve them. 2. If an issue arises, deal with it. 3. Assemble your  appropriate in-house team and external consultants and lay everything on the table...the good, bad and ugly. 4. If you did something wrong, fess up. 5. Develop a comprehensive communications program. 6. Talk to your employees first, followed by your other key stakeholders. 7. Develop third-party allies before a crisis hits. They can add important credibility in your recovery campaign. 8. Be responsible for your actions and compensate those impacted by your mistake. Contact Information:  Martha Moyer, martha@themoyergroup.com, 602.861.8006